Register to join the Viva la Vida 2017 Parade!


Date: October 28, 2017
Parade staging: 10:00 am
Parade launch: 12:00 noon
Location & Route: The parade will gather on 5th street between I35 Northbound Frontage Road and Waller, and travel west on 6th street to the festival location at 4th and Congress.
Special Parade Component: This year’s festival and parade will celebrate Frida Kahlo for the 110th anniversary of her birth.
Admission: FREE

The Grand Procession brings together a vibrant and varied mix of the traditional, contemporary, and Austin “weird”.  The Procession – including costumes, props, live music, dancers, and floats – marches down historic 6th Street and culminates at E. 4th Street and Congress Avenue, marking the transition from the afternoon to the exciting evening portion of the street festival. View examples of the parade sections below!

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This year, the Viva la Vida Parade will include a special section dedicated to the late Frida Kahlo to commemorate the 110th anniversary of her birth. This contingent will lead the parade and be joined by mini-mojigangas in Kahlo's likeness. Come dressed and accessorized in your best Frida Kahlo wear. Need inspiration? Check out what the Dallas Museum of Art accomplished at their Frida Fest.


Pre-Columbian Americas

Pre-Columbian Americas refers to the time period when indigenous civilizations flourished in the Americas, such as the Aztec, Maya, Toltec, Olmec, Mixtec, and Inca. During these times, death was not feared, but rather celebrated and ritualized. Life, full of uncertainty and hardship, was a passage or journey to a heavenly afterlife. Participants in this category among others includes: Aztec and Matachine Dancers, Drumming, Chihuahua Dog Associations.



Colonial Mexico

Colonial Mexico: Marked by the Rule of the Spanish Viceroys in Mexico and the position and power of the Roman Catholic Church. In accordance with Catholic mourning practices, All Saints Day was merged with Day of the Dead to become a time to honor and remember loved ones who have passed. The tradition evolved to incorporate Catholic imagery and became a way to welcome back the spirits and celebrate their brief return to the earthly world. This group features European imagery and altars.


Mexico Lindo

 The beginning of Porfirio Díaz’s rule in Mexico resulted in the creation of a new Mexican national identity based on its Pre-Columbian past and manifested in Mexico’s modern arts. In 1913, José Guadalupe Posada created a famous print called "La Calavera de la Catrina" as a parody of a Mexican upper class female. In addition to the indigenous and Catholic traditions, the satirical portrayal of death in the form of a skeleton has since become associated with The Day of the Dead. This section includes La Catrina, Soldaderas, Revolucionarios, Frida Kahlo, and Ballet Folklorico.


Austin Weird

Happening now in Austin! Be a part of history and help us create a new fusion of Mexican Día de los Muertos and American Halloween traditions. Austin Weird category includes everything else.