Viva la Vida 2019 Parade

Date: Saturday, October 26, 2019
Parade staging: 9:00am
Parade launch: 12:00pm

Grand Procession: 12:00–1:00pm
Location & Route: The parade will gather on 6th street between I-35 Southbound Frontage Road and Red River street, and travel west on 6th street to the festival location at 4th and Congress.
Admission: FREE

The Grand Procession brings together a vibrant and varied mix of traditional, ancient, contemporary, and Austin “Weird”. The Procession – including costumes, props, live music, dancers, and floats – marches down historic 6th Street and culminates at E. 4th Street and Congress Avenue. The categories for this years event are:

  • Borderlands - Multi-disciplinary artists and educators, Yocelyn Riojas and Gerardo Eliud Silguero have partnered with local Texas nonprofit RAICES to raise awareness about immigrant detention centers. They will have a movable sculpture in the parade and are currently displaying an installation as part of our Día de los Muertos & Community Altars Exhibition.

  • Pre-Columbian - A tribute to pre-columbian ancestors

  • Mexico Lindo y Las Americas - Homage to Mexican & Las Americas traditions and icons

  • Chicanx - Si Se Puede! - Homage to deceased Mexican American, Hispanic, Latinx/a/o, Chicanx/a/o and culture

  • Austin Weird - Everything and anything that's part of our Austin community.

Parade Guidelines:

All parade participants must agree to the following terms and conditions before beginning registration:

  1. Each designated section (110 Fridas, catrinas, Tejanxs, etc.) must stay together for the entire length of the parade.

  2. Children under 18 must be accompanied by an adult at all times.

  3. No alcoholic beverages or glass containers are permitted.

  4. No disorderly conduct, or offensive language/materials.

  5. No candles or fire.

  6. All dogs and other pets must be on a leash or held for the duration of the procession.

  7. Participants are not allowed to throw candy, toys, or any other materials to parade viewers.

  8. Participants agree to abide by disassemble instructions provide by Mexic-Arte Museum.



The Artist in Residency Program at Mexic-Arte Museum offers contemporary artists a spotlight during our Viva La Vida Festival and Parade. Multi-disciplinary artists and educators, Yocelyn Riojas (@yocelyn.riojas) and Gerardo Eliud Silguero (@jerry.silguero) have partnered with local Texas nonprofit RAICES to raise awareness about immigrant detention centers. This year they will be taking part in Mexic-Arte Museum’s Artist in Residence Education Program to continue the conversation around the theme Borderlands. Their residency will consist of a community involved workshop series, a final float or dynamic sculpture piece for the Viva la Vida Parade & Festival, and an audio-visual installation and mural in Mexic-Arte Museum. Stay tuned for more details on up-coming programing!


Pre-Columbian Americas refers to the time period when indigenous civilizations flourished in the Americas, such as the Aztec, Maya, Toltec, Olmec, Mixtec, and Inca. During these times, death was not feared, but rather celebrated and ritualized. Life, full of uncertainty and hardship, was a passage or journey to a heavenly afterlife. Participants in this category among others includes: Aztec and Matachine Dancers, Drumming, and Chihuahua Dog Associations.

Mexico Lindo y Las Americas

 The beginning of Porfirio Díaz’s rule in Mexico resulted in the creation of a new Mexican national identity based on its Pre-Columbian past and manifested in Mexico’s modern arts. In 1913, José Guadalupe Posada created a famous print called "La Calavera de la Catrina" as a parody of a Mexican upper class female. In addition to the indigenous and Catholic traditions, the satirical portrayal of death in the form of a skeleton has since become associated with The Day of the Dead. This section includes La Catrina, Soldaderas, Revolucionarios, Frida Kahlo, and Ballet Folklorico.

Chicanx - Si Se Puede!

Celebrate icons, symbols and culture that represent Chicanismo. Chicanismo was shaped by a number of intellectuals and influential activists such as Ritchie Valens, Sylvia Rivera, and Dolores Huerta. As well as by the artistic and political sphere, and the many contributors to the ideology collaborated to create a strong sense of self-identity within the Chicano community!

Austin Weird

Happening now in Austin! Be a part of history and help us create a new fusion of Mexican Día de los Muertos and American Halloween traditions. Austin Weird category includes everything else.