What is Viva la Vida?

Viva la Vida is a a whole month of exhibitions, events, workshops, happenings, and socials culminating in our 32nd annual Viva la Vida Festival celebrating the Day of the Dead. The Festival is October 31st, from 12pm-8pm at the Northwest corner of Congress and 4th Street, Austin, TX, 78701.

What is Day of the Dead?

The Day of the Dead, or Dia de Los Muertos, is a Mexican holiday celebrated on November 1st and 2nd to commemorate those who have passed. On these two days, altars are created with the favorite foods, drinks, and personal items of departed loved ones to guide their way here from the spirit world. Instead of mourning, Dia de Los Muertos is a celebration of life that embraces memory , tradition, and revere.

How can I participate in Viva la Vida?

Viva la Vida offers many opportunities to participate. Our Sugar Skull Float-Building Workshops will begin on Austin Museum Day and continue every Sunday until the festival (we'd love your departed pinatas for our pinata graveyard!). On October 31st, we highly encourage prospective attendees to join our annual Grand Procession in costume for a fun and historical parade beginning at Saltillo Plaza. After, The celebrations begin at the Festival Grounds with food trucks, beverages, live music, vending booths, and education activities for families and adult. In the evening, El Jimador Salutes Day of the Dead will transform the museum into a night time hot spot for specialty cocktails, authentic Dia de Los Muertos cuisine, and activities for adults to indulge in the exhibitions.

How can I volunteer in Viva la Vida?

Viva la Vida is a great undertaking and we need all the help we can get! We greatly appreciate any and all volunteers over the age of sixteen! If you're interested in volunteering please fill out the volunteer survey in the registration tab!

Can I bring my children?

Yes, of course!  Our education department will be on site all day and night providing a host of fun activities in the comfortable shade of the Frost Bank Tower patio.

Can I bring my pet?

Certainly! Our festival site is outdoors and is accessible for pets. In fact, chihuahuas were the chosen canine pet of many Pre-Columbian Mexican societies. They are featured in our parade (the way they'd like it) and we even have a best costume contest for our favorite four legged friends!

How much is admission?

The Pinata Workshops and the Viva la Vida Festival are all free! The El Jimador Salutes Day of the Dead experience featuring specialty cocktails and authentic cuisine is $10.00 while tickets last, 21 and up!

Where is the festival located?

The festival grounds occupy the Northwest corner at the intersection of Congress Avenue and 4th Street. The nearest landmark is our neighbor and great friend, the Frost Bank Tower! If you're looking for the parade, the Grand Procession will begin staging between Comal and Chicon on 5th street at noon.

Where is the closest parking?

The festival is centrally located in downtown Austin so most street parking and garage parking in the area is in good range. If you prefer to park for free, consider parking on the East side near 5th Street between Chicon and Comal and join our Grand Procession!

Are sponsorships available for this event?

Yes! If you or your company are interested in sponsoring the Festival or the Grand Procession, please email our Development Director, Caity Shaffer, at

How can I stay up to date on the latest information about Viva la Vida?

You can find the latest information on the social media feeds on this site, and also follow us on Facebook, Twitter, and Instagram!